Project summary: Outlines the general overview of the project, organizational background, the environment the organization exists in, the people the organization serves and the unique value it provides to its audience. (The assignment for Lesson 4 will contain a project brief outline you can refer to.) The brief contains the following elements. Once all the information and assessments gathered from the stakeholder interviews are completed, they should be collected in a well-formatted project brief. Being able to bring focus to organizational goals will make developing the site easier and make the final product more effective. Most organizations will have more goals than they know what to do with, and each department believes their individual unit’s goals are the most important. The challenge in this step is limiting the number of goals. The goal of the definition step is to identify three measurable key outcomes that are directly related to the strategic goals of the organization. The goals and objectives that are established at the outset of the project inform all future decisions, from site structure and naming conventions used in the navigation to the visual design of the site.The first step in the definition process is interviewing the organization’s stakeholders to identify the strategic goals of the site, understand key audience needs and identify key competitors. Identifying the reasons of the site’s existence and what it is supposed to achieve are the first step in the process. Many times the communication need, such as a Web site, is triggered by a change of strategic direction or a new offering. Organizations have a need to communicate to stakeholders their positions on issues and make audiences aware of their products and services.
The phases of the Web design process include the following steps. If you are familiar with developing a creative brief, a public relations plan, a communication plan or a new product, the phases will look very familiar. The Web design process is not unlike other communication processes. photo from Shutterstock Phases of the Web Process
Rather than focusing on HTML, CSS or programming, we will focus on the key strategies, content and design elements that go into creating a strategic Web presence. This course will provide you with the fundamental tools you need to lead a successful Web design project.
WEB EDITOR DEFINITION CODE
There are many people who can write code and have opinions about the design and nuances of the site, but few have the array of talent and tools needed to create a Web site that helps an organization achieve its goals.
WEB EDITOR DEFINITION HOW TO
Designing a winning website requires a well-thought-out online strategy focused on reaching organizational goals - that can be anything from attracting visitors to buy products to getting the public to understand an issue to introducing visitors to a new brand.Īs a designer or project lead, you can become one of the most valuable and influential members of the Web team when you understand how to develop an online strategy. But savvy designers know that the success of a Web design isn’t determined by the code, social media integration or cool visuals. photo from ShutterstockĪs designers, we often think of the Web in terms of wireframes, content management systems and code. In the end, you’ll walk away with the ability to deliver a website that is strategically focused to attract, engage and convert visitors.
In this course, Dave Holston teaches students about the key research and planning phases that inform the online design process, and about project management tools and techniques that can create efficiencies for you as a manager. Editor’s Note: The following is an excerpt from the first lesson of Dave Holston’s HOW Design University course, Managing a Web Design Project from Start to Finish.
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